Salon Services is a beauty supply distributor that sells high-quality hair, skin, and beauty products to licensed professionals. Their goal is to offer education and top-tier products to beauty industry experts, helping them elevate their services. I collaborated with Salon Services to create a dynamic and visually engaging landing page for the Kevin.Murphy Color.Me hair color line. The landing page needed to educate licensed professionals about the product while reflecting the sophisticated brand identity of Kevin.Murphy. It showcased the unique features of the hair color line while reinforcing Kevin.Murphy’s eco-conscious and fashion-forward philosophy.
CLIENT
Salon Services
ROLE
UX/UI Designer
Challenge
The primary challenge was translating the Kevin.Murphy Color.Me hair color line into an immersive online experience that aligned with both the product’s aesthetic and the client’s brand. Salon Services required a landing page that not only provided product education but also maintained the Kevin.Murphy brand’s high-end, fashion-forward image while ensuring it resonated with licensed professionals seeking to understand its benefits.
Approach
I worked closely with the Salon Services team to understand both the Kevin.Murphy brand and the specific aspects of the Color.Me product line. I developed a clean, modern layout that combined product visuals with educational content. This approach ensured that visitors to the page would have both an aesthetically pleasing experience and a comprehensive understanding of the product.
Solution
The final landing page delivered an engaging user experience, incorporating high-quality product imagery, clear explanations of the 3-step technology process, and key details about how the Color.Me line fits within Kevin.Murphy’s sustainable, ingredient-conscious ethos. The design used a harmonious blend of fashion-focused visuals and product-centric education, successfully appealing to licensed beauty professionals looking for quality and innovation.
