Since 2014, OpMentors has trained companies across various industries to leverage tools like FinancialForce and Salesforce to optimize their business operations. As part of their educational efforts, I was tasked with designing a downloadable guide, Your Step-by-Step Guide to Improving Business Processes, which outlines the importance of process improvement and provides actionable steps companies can implement.
CLIENT
OpMentors
ROLE
Graphic Designer
Challenge
Create a visually engaging, easy-to-understand guide that aligned with OpMentors’ existing brand while simplifying complex information for a diverse audience.
Approach
User-Centered
Understanding the needs of OpMentors’ diverse clientele and how the guide would serve them. This informed my decisions on content structure and visual hierarchy.
Collaboration
I collaborated closely with the OpMentors team to distill the complex steps of improving business processes into digestible, actionable content that clients could easily follow.
Iterative Design
I utilized an iterative design process, gathering feedback at key stages to ensure alignment with OpMentors' branding and goals.
Solution
The final solution was a clean, well-structured guide that highlighted key points using a clear visual hierarchy and strategic typography, organized content with easy-to-follow sections and bullet points, and engaged users through visuals, all while maintaining alignment with the OpMentors brand.
