Dealer eProcess provides a range of customizable website templates for automotive dealerships.
As a Certified Website Provider for over a dozen OEM programs, each template is meticulously reviewed for compliance with OEM brand guidelines. Designers at Dealer eProcess are encouraged to submit innovative homepage designs for potential inclusion in the template showcase, pending OEM approval. This process ensures a constantly evolving selection of visually appealing, compliant templates tailored to client needs.
CLIENT
Dealer eProcess
ROLE
UX/UI Designer
Challenge
Dealerships consistently face the challenge of balancing brand guidelines with the need for a visually appealing and user-friendly website. Key client concerns included:
01.
Quick access to essential Call to Actions, which needed to be prominently placed above the fold.
02.
Showcasing vehicles in a way that highlights new or popular models.
03.
Featuring dealership testimonials to build trust.
04.
Designing for mobile-first experiences, ensuring minimal scrolling for users.
Design System
The design system for this project was built around Nissan’s brand guidelines, ensuring compliance with their strict standards while delivering a consistent user experience across all dealership websites.
Color Palette
The design utilized Nissan’s minimal color scheme, focusing on their signature reds, grays, and blacks.
Typography
Nissan’s approved fonts were incorporated to ensure legibility and alignment with their corporate identity.
Imagery
Vehicle imagery was sourced from Nissan’s official assets, maintaining high-quality visuals that reflected their current and popular models.
UI Elements
Buttons, icons, and other interactive components followed Nissan’s brand guidelines for size, shape, and behavior.
Solution
A design was developed that met these core requirements, following Nissan’s strict brand guidelines. The final design delivered a sleek, modern template that could be easily adapted for various dealerships, aligning with both client expectations and OEM regulations.
